AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

AdMob is Google’s solution for mobile advertising through in-app ads. Google this week quietly released an AdMob for Android app — in early access — to keep track of stats while on the go. The client ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

While Google's Android market grows, there's no one clear winner among all the Android phones. It's growing in a fragmented way. And because this trend will likely continue, it could become more ...

After reviewing Apple's changes to its iPhone developer agreement, Google's AdMob reached the same conclusion that many others did: it could be screwed. Apple this week changed the terms of the ...

Further to AdMob's news about its enhanced cross-platform mobile advertising SDK, the company has also come up with some statistics about how developers are dealing with device fragmentation. It found ...

AdMob CEO Omar Hamoui ripped changes in Apple's iOS developer terms. In short, Hamoui says that Apple's developer terms if enforced could prohibit developers from AdMob and Google ads on the iPhone.