This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and white squares have grown in popularity, primarily in ...

The new standard means that the QR code on a product can be used by both a consumer with a smartphone and a retail store’s point-of-sale system. Brands rolling out the new standard include Kellogg’s, ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

Not all QR codes are created equal, and the difference between static and dynamic has real implications for both businesses ...

QR codes have already earned a place in the marketing stack. In order to get the returns, focus on building the infrastructure to make every scan count.​ ...

QR codes are the moment where trust is tested, and results are captured or lost.

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers to stay plugged into the retail ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.