After launching its Desert diamonds last year at the Couture show in Las Vegas, A Diamond Is Forever returns with its celebration of natural diamonds. Mason & Books 18-karat yellow gold Lasso ring.

NEW YORK, April 13, 2026 /PRNewswire/ -- From record-breaking jewellery reveals to unforgettable red-carpet debuts, celebrity diamond moments have captured global attention, sparked conversation and ...

In June 2024, the CEO of De Beers announced that, following a six-year-long experiment, it is suspending its Element Six lab-grown diamonds (LGD). De Beer’s has sold LGDs through its own brand, ...

PRIME TIME: Forevermark is bringing back De Beers’ infamous slogan “A Diamond Is Forever” for its U.S. holiday advertising campaign. Called “It’s A Long Journey to Become the One,” the television ad — ...

“A diamond is forever,” went the famous De Beers ad copy in 1947, now a cliché. But it’s not true, of course. Basic grade-school intuition tells us that diamonds must not be forever on some time scale ...